An Exploration of the Environmental Brand Experience (EBE) As Applied to the Digital Publishing Model

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dc.contributor.advisorRöeschmann, Claudia
dc.contributor.authorBulsiewicz, Michael J.
dc.contributor.committeeMemberNewton, Rose
dc.contributor.committeeMemberVisit, Christopher
dc.date.accessioned2013-09-06T15:17:09Z
dc.date.available2013-09-06T15:17:09Z
dc.date.issued2013-08
dc.description.abstractAs companies evolve to offer new media products, they can lean on the communication design discipline to find ways to help inform and acclimate audiences to the user experience. Using the proven successful approach of an environmental brand experience (EBE), the Communication Designer (CD) can create controlled environments that communicate product functionality and reduce user apprehension. The focus of this thesis is a case study exploration of how an EBE can be used to promote digital publishing content. This investigation will demonstrate how American publishers can embrace an EBE approach to educate and inform their audiences using DC Entertainment as an example.
dc.description.departmentArt and Design
dc.formatText
dc.format.extent73 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationBulsiewicz, M. J. (2013). <i>An exploration of the environmental brand experience (EBE) as applied to the digital publishing model</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/4709
dc.language.isoen
dc.subjectCommunication design
dc.subjectEnvironmental design
dc.subjectDigital publishing
dc.subject.lcshBrand choiceen_US
dc.subject.lcshElectronic publishingen_US
dc.titleAn Exploration of the Environmental Brand Experience (EBE) As Applied to the Digital Publishing Model
dc.typeThesis
thesis.degree.departmentArt and Design
thesis.degree.disciplineCommunication Design
thesis.degree.grantorTexas State University-San Marcos
thesis.degree.levelMasters
thesis.degree.nameMaster of Fine Arts

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