:Designing Humor — Employing Humor, Wit, and Play as a Strategy to Address Serious Issues

Simple item page
dc.contributor.advisorEvans-Palmer, Teri
dc.contributor.authorGolembeski, Jordan
dc.contributor.committeeMemberLawrence, Grayson
dc.contributor.committeeMemberVisit, Christopher
dc.date.accessioned2019-12-04T14:27:10Z
dc.date.available2019-12-04T14:27:10Z
dc.date.issued2019-12
dc.description.abstractThroughout the history of communication and design, wit and humor have been effectively used to create meaningful messages that promote products and ideas. This thesis seeks to identify the benefits of humor, wit, and play, and how they contribute to messages designed for raising community awareness, specifically around issues commonly deemed as serious or unfunny. This case study looks at humor as a communication tool, a strategy to convey ideas in memorable ways. To demonstrate the viability of humor as a strong communication technique, a “serious/unfunny” issue was selected to test this concept. Through desktop research, interviews, and user focus groups, a campaign was developed to raise awareness of the increasing risks of colorectal cancer to young adults. This text details the research and development of this campaign as well as the positive and negative results after its implementation.
dc.description.departmentArt and Design
dc.formatText
dc.format.extent70 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationGolembeski, J. (2019). <i>:Designing Humor — Employing Humor, Wit, and Play as a Strategy to Address Serious Issues</i> (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/8995
dc.language.isoen
dc.subjectHumor
dc.subjectWit
dc.subjectPlay
dc.subjectDesign
dc.subjectDesign thinking
dc.subjectCancer
dc.subjectCommunication
dc.subjectMarketing
dc.subjectCampaign
dc.subject.lcshGraphic arts
dc.subject.lcshVisual communication--Humor
dc.subject.lcshMarketing--Graphic methods
dc.title:Designing Humor — Employing Humor, Wit, and Play as a Strategy to Address Serious Issues
dc.typeThesis
thesis.degree.departmentArt and Design
thesis.degree.disciplineCommunication Design
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Fine Arts

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
GOLEMBESKI-THESIS-2019.pdf
Size:
7.77 MB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
LICENSE.txt
Size:
2.97 KB
Format:
Plain Text
Description:
Download

Collections

Graduate Theses and Dissertations