The Exploration Within the Printed Postcard

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dc.contributor.advisorRöeschmann, Claudia
dc.contributor.authorHouser, Julie Dawn
dc.contributor.committeeMemberEvans-Palmer, Teri
dc.contributor.committeeMemberLawrence, Grayson
dc.date.accessioned2012-06-25T20:17:16Z
dc.date.available2012-06-25T20:17:16Z
dc.date.issued2012-06
dc.description.abstractThe objective of this thesis research is to promote the craft of tangible effort in communication via the printed postcard. To write by hand takes effort. Does effort matter? Does creating by hand matter? The designer conducted research which shows how the emotional response to communication of the handwritten postcard measures to the emotional response of an update through a social medium, Twitter. These survey studies show that the average user tweets 4.4 times per day and yet rarely sends a handwritten postcard once a year. Yet, the average user places more value on the handwritten note and has more of an emotional attachment to the handwritten postcard. Marshall McLuhan (1967) states that “print technology created the public and electric technology created the mass” (p. 68). According to McLuhan, all media is an extension of some human faculty psychic or physical. If communication through the printed postcard is physical and communication via Twitter is psychic, does the emotional response to communication measure the same if sent through the mail via printed postcard form or sent digitally via Twitter? This research will reflect the importance of tangible effort used in communication.
dc.description.departmentArt and Design
dc.formatText
dc.format.extent51 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationHouser, J. D. (2012). <i>The exploration within the printed postcard</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/4185
dc.language.isoen
dc.subjectPrinted postcard
dc.subjectSocial media
dc.subjectTwitter
dc.subjectCommunication
dc.subjectEmotional
dc.subjectDesign
dc.subjectUnited States Postal Service
dc.subjectPrint
dc.subjectDigital
dc.subjectTangible effort
dc.subjectHandwriting
dc.subjectMail
dc.subjectPostage
dc.subject.lcshPostcardsen_US
dc.subject.lcshCommunication and cultureen_US
dc.subject.lcshInternet--Social aspectsen_US
dc.titleThe Exploration Within the Printed Postcard
dc.typeThesis
thesis.degree.departmentArt and Design
thesis.degree.disciplineCommunication Design
thesis.degree.grantorTexas State University-San Marcosen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Fine Artsen_US

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