Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory

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dc.contributor.advisorRöeschmann, Claudia
dc.contributor.authorLawrence, Grayson Blake
dc.contributor.committeeMemberDavis, Jeffrey G.
dc.contributor.committeeMemberBothe, Albert G.
dc.date.accessioned2012-07-19T19:36:52Z
dc.date.available2012-07-19T19:36:52Z
dc.date.issued2011-08
dc.description.abstractRelationships between Communication Designers (CD) and clients have always suffered from a lack of mutual language in which both parties could effectively communicate. Traditional verbal interviews, used by CDs to determine brand identity requirements of a client, often result in miscommunication and tension because of a perceived lack of understanding, thereby negatively affecting outcomes. This research describes the construction of a simple, graphically based test, designed to improve the CD/client relationship by replacing graphic design terminology with images. The use of imagery to determine a client’s acceptance of shape, color, content, typography, hierarchy, and social archetypes, allows for a more productive dialogue between CD and client, by encouraging increased client involvement in the design process. This dialogue, devoid of terminological misunderstandings, results in a more acceptable brand identity outcome, directly influenced by client input. The Graphical Client Assessment (GCA) test was administered to a small business client and the resulting data was used to develop a brand identity. Outcomes were presented to the client to determine the level of acceptance of the proposed identity. The CD, using data collected by the GCA, was successful in creating a brand identity the client would accept with no further design ideation necessary.
dc.description.departmentArt and Design
dc.formatText
dc.format.extent98 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationLawrence, G. B. (2010). <i>Graphical client assessment for communication designers serving small businesses: An application of photo elicitation theory</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/4320
dc.language.isoen
dc.subjectGraphic design
dc.subjectCustomer relations
dc.subjectIdeation strategy
dc.subjectGraphic design strategy
dc.subjectAlternative interview method
dc.subjectBrand identity
dc.subjectBrand identity strategy
dc.subjectBranding element
dc.subject.lcshGraphic artsen_US
dc.subject.lcshVisual communication--Researchen_US
dc.subject.lcshSmall business marketingen_US
dc.subject.lcshMarketing--Graphic methodsen_US
dc.titleGraphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory
dc.typeThesis
thesis.degree.departmentArt and Design
thesis.degree.disciplineCommunication Design
thesis.degree.grantorTexas State University-San Marcos
thesis.degree.levelMasters
thesis.degree.nameMaster of Fine Arts

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