Graduate Theses and Dissertations
Permanent URI for this collectionhttps://hdl.handle.net/10877/135
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Browsing Graduate Theses and Dissertations by Author "Abass, Sarah Hazim"
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Item What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines(2016-12) Abass, Sarah Hazim; Higgins, Vanessa J.; Nolan, David; Walsh, FrankThis paper analyzes how undergraduate females at Texas State University feel towards health-related magazines using the Uses and Gratification Theory. After conducting three focus groups with a total of 18 participants, the researcher was able to conclude that health and fitness magazines do not satisfy participants certain needs thus, does not encourage them to purchase health and fitness magazines. Additionally, the study demonstrates that health-related magazines is lacking when it comes to satisfying affective needs.