Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory
|dc.contributor.author||Lawrence, Grayson Blake ( )|
|dc.identifier.citation||Lawrence, G. B. (2010). Graphical client assessment for communication designers serving small businesses: An application of photo elicitation theory (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.|
Relationships between Communication Designers (CD) and clients have always suffered from a lack of mutual language in which both parties could effectively communicate. Traditional verbal interviews, used by CDs to determine brand identity requirements of a client, often result in miscommunication and tension because of a perceived lack of understanding, thereby negatively affecting outcomes.
This research describes the construction of a simple, graphically based test, designed to improve the CD/client relationship by replacing graphic design terminology with images. The use of imagery to determine a client’s acceptance of shape, color, content, typography, hierarchy, and social archetypes, allows for a more productive dialogue between CD and client, by encouraging increased client involvement in the design process. This dialogue, devoid of terminological misunderstandings, results in a more acceptable brand identity outcome, directly influenced by client input.
The Graphical Client Assessment (GCA) test was administered to a small business client and the resulting data was used to develop a brand identity. Outcomes were presented to the client to determine the level of acceptance of the proposed identity. The CD, using data collected by the GCA, was successful in creating a brand identity the client would accept with no further design ideation necessary.
|dc.format.medium||1 file (.pdf)|
|dc.subject||Graphic design strategy|
|dc.subject||Alternative interview method|
|dc.subject||Brand identity strategy|
|dc.subject.lcsh||Small business marketing||en_US|
|dc.title||Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory|
|dc.contributor.committeeMember||Davis, Jeffrey G.|
|dc.contributor.committeeMember||Bothe, Albert G.|
|thesis.degree.department||Art and Design|
|thesis.degree.grantor||Texas State University-San Marcos|
|thesis.degree.name||Master of Fine Arts|
|txstate.department||Art and Design|
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