The Role of Social Media in Crisis Communication - A case Study of Starbucks
Date
2013-07
Authors
Kim, Eunyoung
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
No abstract prepared.
Description
Keywords
Social media, Facebook, Twitter, Blogs, Crisis communication, Crisis management, Starbucks
Citation
Kim, E. (2013). <i>The role of social media in crisis communication - A case study of Starbucks</i> (Unpublished thesis). Texas State University, San Marcos, Texas.